Website Strategy

At Ryatta Group, we have a decade of experience in developing web, e-commerce and mobile strategies and products, and providing supportive technology services.

What we know

• Customers live in an ever-expanding world of technological options.
  They can now access information via mobile applications, mobile browsers and traditional desktop browsers. So, where does your website fit in? (Don’t worry, we know.)
• Mobile applications, mobile browsers and desktop environments each excel at delivering unique services and experiences to their users.
  Understanding user behaviour, as well as the strengths and limits of technology, allows us to create exceptional products in every category to support your business goals from every angle.
• Your website will always excel at delivering full content to your customers -- it serves as both a destination for users and an enabler for all other channels.
  It's where your customers will arrive for the full story via search or social media sharing (Facebook, Twitter, Youtube and others). And it provides a single content source to feed your other channels, such as mobile applications and mobile browsers, expanding on opportunities for users to engage with your business.

What we do

We work to create strong, successful websites capable of supporting multiple devices and user experiences. Our sites are built for conversion. We believe in a bottom-up model of website design, based on a solid foundation of information architecture and user experience.

Working with your team, we'll create a website that:

• Manages customer experiences
• Prioritizes content
• Captures and respond to analytics
• Is built to be as flexible and reusable as possible
• Eliminates barriers to conversion

Our services include:

• Project management
• Detailed plans that guide all collaborators on a path to meet quality, budget and timeline requirements at all steps – from planning to execution to final approval.
• Search engine optimization
• Recommendations for landing pages, keywords and tags to increase traffic and conversion.
• Content reviews that provide proven suggestions to increase organic search hit rate.
• Content strategy
• Content proposals that support your brand, advance your business objectives and optimize the user experience.
• Information architecture
• Site structure, organization and functionality that focuses on and prioritizes the user experience.
• System and software selections that fit your objectives and accelerate your business.
• E-commerce
• Flexible, usable booking systems that integrate with your existing web data and drive conversion, increasing your return on investment.
• Social media optimization
• Intelligent placements of social media feeds and a unique approach to social content strategy to engage users and extend your marketing efforts.
• Design
• Accessible, user-centred design that balances functionality with aesthetics for an efficient and enjoyable online experience.
• Custom web application
• Adaptable, branded applications that seamlessly integrate with your existing website to support your business objectives and enhance customer engagement.